What Is Ecosia?
Ecosia is a Berlin-based search engine founded in 2009 with a mission to fight climate change. It donates 100% of its profits (roughly 80% of ad revenue) to tree-planting projects worldwide, having funded over 200 million trees across 35+ countries. Ecosia is powered by Bing's search results enhanced with its own algorithms. It has over 20 million monthly active users, making it one of the largest alternative search engines in Europe.
Why Ecosia Matters for SEO
Ecosia's user base is environmentally conscious, socially aware, and predominantly European (strong in Germany, France, and the UK). Since it uses Bing's index, Bing optimization covers Ecosia. Ecosia has its own crawler (Ecosia) that supplements Bing's data. For brands with sustainability messaging, visibility on Ecosia aligns with brand values and reaches an engaged, values-driven audience.
How to Appear on Ecosia
Optimize for Bing since Ecosia uses Bing's index. Submit your site to Bing Webmaster Tools. Ecosia's own crawler can be identified in server logs by its user-agent string. Sustainability-focused content may perform well given Ecosia's audience. Use LogBeast to track Ecosia bot crawling activity alongside other search engine crawlers.
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