What Is Page Speed?
Page speed is a broad term encompassing multiple metrics that measure how fast a web page loads: Time to First Byte (TTFB), First Contentful Paint (FCP), Largest Contentful Paint (LCP), Time to Interactive (TTI), and Speed Index. Google PageSpeed Insights provides a composite score from 0-100 based on these metrics.
Why Page Speed Matters for SEO
Page speed is a confirmed Google ranking factor. Faster pages rank higher, have lower bounce rates, and convert better. Studies show that a 1-second delay in load time can reduce conversions by 7%. Google's Core Web Vitals make page speed performance directly measurable and actionable for SEO.
How to Improve Page Speed
Optimize images (compression, modern formats, lazy loading), minimize CSS/JS, enable compression (gzip/brotli), use a CDN, implement browser caching, reduce server response time, defer non-critical resources, and eliminate render-blocking resources. Monitor with Lighthouse and PageSpeed Insights.
📖 Related Article: Core Web Vitals Guide — Read our in-depth guide for practical examples and advanced techniques.
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